AI-Backed Pizza Campaigns

Pizza Hut has launched a new campaign called "Your Mood, Your Pizza" in India that aims to provide a personalized and innovative ordering experience for its customers. The campaign features an AI-powered mood detector device that analyzes the facial cues and expressions of the customers and suggests pizzas that best match their moods. The device uses a statistical model that compares the face patterns of the customers against a database of hundreds of thousands of publicly available images and offers pizza recommendations in both veg and non-veg variants from Pizza Hut’s new range of 10 exciting and unique flavors.

The mood detector device is currently installed in select restaurants across Delhi, Lucknow, Hyderabad, Bangalore, and Chennai. Customers can simply stand in front of the device, look at the screen, and wait for the device to flash its pizza recommendation based on their mood. The device also ensures the privacy of the customers by not storing any images in any format. Aanandita Datta, Chief Marketing Officer, Pizza Hut India, said that the campaign is an attempt to take the dining experience to the next level by offering personalized pizza recommendations based on the customers’ moods. She added that Pizza Hut is the first-ever QSR brand to use the power of AI to understand the mood of its consumers and help them choose what they crave.