Personalization is a major factor in driving sales these days, so it's no surprise that Honda has released a campaign, called 'Your Honda, Your Way,' that encourages UK customers to personalize their own set of features and services when buying a new Honda.
Paul Runza, Tactical Marketing Manager at Honda, says the 'Your Honda, Your Way' campaign gives people "the flexibility to tailor-make a package which best suits their individual needs."
To promote the 'Your Honda, Your Way' campaign, the automaker has teamed up with British-based confectionery manufacturer Swizzels Matlow -- the makers of Love Hearts -- on a new print advertisement that sweetly promotes the personalization offer. The ad features images of Love Hearts saying things like "Be Mine" and "Pick Me" along with information about Honda's new offers, such as four-year extended guarantee and servicing.
Sweetheart Auto Ads
'Your Honda, Your Way' Campaign Promotes Personalized Options
Trend Themes
1. Personalization in Auto Sales - The 'Your Honda, Your Way' campaign highlights the trend of personalization in the auto industry, presenting an opportunity for automakers to offer customizable options.
2. Collaboration Between Auto and Confectionery Industries - The partnership between Honda and confectionery manufacturer Swizzels Matlow demonstrates the trend of cross-industry collaborations, opening up innovative opportunities for marketing and promotions.
3. Print Advertising Reinvention - The use of Love Hearts in the print advertisement showcases a trend of reinventing traditional advertising methods, suggesting opportunities for brands to think creatively and engage consumers.
Industry Implications
1. Automotive - The 'Your Honda, Your Way' campaign highlights the need for personalization in the automotive industry, with potential for automakers to develop more customizable features and services.
2. Confectionery - The collaboration between Honda and Swizzels Matlow presents the confectionery industry with the opportunity to explore new partnership possibilities and promotional strategies.
3. Advertising - The use of Love Hearts in the print advertisement indicates a potential shift in the advertising industry towards more creative and engaging approaches.