The Ones 2 Watch 'You Could Be Anyone' editorial is captured by photography duo cskylarc and Iñigo Awewave. The series features models Wang Lei and Luo Jing Yi who pose in a set of candid portraits while sporting rain-repelling accessories.
Styling for this editorial is courtesy of Núria López who joins forces with Irina Liu, in charge of its hair and makeup looks. Opting for natural and youthful beauty looks, Liu creates fresh faces with little to no makeup. Similarly, López dresses the models in a wardrobe of graphic tees, boxy blazers and other 90s-inspired pieces that evoke an effortlessly chic vibe while staying comfortable at the same time.
Appearing unposed and unstaged, this candid editorial is representative of the fashion industry's current stripped back aesthetic -- not only in respect to clothing but also when examining the practice of photography.
Candid Rainy Day Editorials
The Ones 2 Watch 'You Could Be Anyone' Series is Unstaged
Trend Themes
1. Candid Portraiture - The Ones 2 Watch 'You Could Be Anyone' editorial showcases the trend of candid and unposed portraits, offering a more authentic and relatable visual experience.
2. Rain-repelling Accessories - The use of rain-repelling accessories in the editorial highlights the trend of functional yet stylish fashion items that protect individuals from the elements.
3. Stripped-back Aesthetic - The stripped-back aesthetic of this editorial reflects the trend towards minimalism in both fashion and photography, embracing simplicity and a sense of rawness.
Industry Implications
1. Fashion Industry - The fashion industry can explore the trend of candid portraiture to bring a more authentic and relatable visual narrative to their campaigns or editorials.
2. Accessories Industry - The accessories industry can take advantage of the trend of rain-repelling accessories by creating stylish yet functional products that cater to individuals in rainy climates.
3. Photography Industry - The photography industry can adapt to the stripped-back aesthetic trend by exploring more natural and unposed approaches, capturing raw and authentic moments.