Sharmila's yoga classes in Hyderabad, India have become really popular thanks to some really clever advertising by ad agency, Mindset. The ads, which direct people to the location of Sharmila's classes, look like roadsigns, and when you are driving, will certainly make you look twice. I question how legal it is to have signs that match standard roadsigns, but in India, I guess anything goes until caught.
Implications - Companies that use humor marketing as a tactic to appeal to consumers are very wise. Not only do such companies capture the attention of more consumers, but they provide a brief escape from everyday responsibilities. From that point on, consumers will recognize that particular brand as more approachable than others for immediate relief they were capable of providing.
Yoga Street Signs
Directions for good Health
Trend Themes
1. Humor Marketing - Companies using humor marketing can attract more consumers and be recognized as approachable for providing immediate relief.
2. Clever Advertising - Innovative advertising tactics like using road signs for promotion can attract more attention from drivers and pedestrians alike.
3. Location-based Promotions - Location-based promotions that guide potential customers to a local business can be a useful tactic to increase foot traffic and brand visibility.
Industry Implications
1. Marketing and Advertising - Businesses in the marketing and advertising industry can take inspiration from the clever and unconventional approach to promotions in this article.
2. Fitness and Wellness - Fitness and wellness businesses can take advantage of location-based promotions and innovative advertising methods to increase brand visibility and attract more customers.
3. Tourism and Hospitality - Businesses in the tourism and hospitality industry can use location-based promotions combined with clever advertising to increase foot traffic and attract more customers to their establishments.