Hong Kong and Shanghai-based music collective Yeti Out heavily worked on collaborative projects with streetwear names including PLEASURES, OKOKOK and Thaiboy Digital as of late. The label's newest work is of its own is a collection entitled 'TRACK01.' The editorial for the range was shot in a Chinese restaurant and modeled by Falcons, the Fool's Gold Records producer and London-originated DJ, Ashley Mi Ki Mak. The overarching theme of the collection pays homage to Asian culture and club culture—this is translated through the infusion of graphic details with strong prints and logo incorporation.
Some of the highlighting pieces of the collection include the Dragon graphic t-shirt, the high-vis jacket, and the 'High Altitude Club Wear' jacket. The entire range is highly limited and is available now online at Yeti Out and at select stockists.
Asian Culture-Inspired Apparel
Yeti Out Dropped a Capsule of Logo-Heavy Pieces for SS18
Trend Themes
1. Streetwear Collaboration - Opportunity for brands to collaborate with streetwear names and create logo-heavy apparel inspired by Asian culture.
2. Graphic Details - Potential for incorporating strong prints and graphic details in apparel to pay homage to Asian culture and club culture.
3. Limited Edition Collections - The popularity of limited edition apparel collections that infuse Asian culture themes with logo incorporation.
Industry Implications
1. Fashion and Apparel - Fashion brands can explore collaborations with streetwear names and create limited edition collections inspired by Asian culture.
2. Music and Entertainment - Opportunity for music labels and artists to collaborate with fashion brands and incorporate Asian culture themes into their merchandise.
3. Online Retail - Online retailers can curate and offer limited edition Asian culture-inspired apparel collections featuring logo-heavy designs.