According to a recent study, in the wake of the global pandemic, single parents have been one of the hardest hit demographics when it comes to how much their lives have been disrupted – especially when it comes to maintaining the house. Parents spend an average of seven hours per week cleaning, valuable time that could be used for self-care or time spent with their children.
Ahead of Spring Cleaning and ahead of National Single Parents Day (March 21), Yelp is springing for single parents’ cleaning bills for a whole year. Yelp will award selected single parents with a $4,000 gift card to cover the cost of a professional cleaning service once a week for one year.
Single parents can enter for a chance to win by using Yelp’s Request a Quote feature to find a cleaner in their area, and submitting the quote at YelpSpringsforCleaning.com starting March 3rd through March 21st.
Single Parent-Supporting Cleaning Initiatives
Yelp Springs for Single Parents’ Cleaning
Trend Themes
1. Support for Single Parent-initiatives - The support for single parent-initiatives through gifting cleaning services for a year by Yelp opens up the possibility for more brands to provide value-added services to support single parents during difficult times.
2. Request-a-quote Feature - The use of Yelp's Request-a-Quote feature for single parents to find a cleaner in their area creates an opportunity for other brands to develop similar features aimed at providing quick and easy access to services.
3. Valuing Time for Self-care - The increased emphasis on valuing time for self-care instead of cleaning opens up the possibility of more products and services aimed at helping individuals free up time in their daily routines.
Industry Implications
1. Home Cleaning Services - Home cleaning services have the opportunity to target single parents who could benefit from these services offered by Yelp in collaborations with other brands.
2. Tech Platform Industry - The tech platform industry has the opportunity to create platforms that allow single parents more accessible services and resources, such as handyman services, shopping and cooking services to ease their daily challenges.
3. Consumer Packaged Goods (CPG) Industry - Consumer Packaged Goods (CPG) brands have the opportunity to step up and create products aimed at simplifying and supporting daily routines for busy single parents.