Neiman Marcus has released its feature color for summer 2007: yellow. NM is showcasing yellow apparel, shoes, handbags, jewelry and other stuff for your home. The yellow couture in this gallery includes:
- Twiggy High-Waist Pants ($750)
- Marc Bouwer Glamit! Jersey Dress ($405)
- Alice + Olivia Yellow / White Sequined Dress ($396)
- Juicy Couture Celeb Terry Tracksuit ($153)
- Cynthia Steffe Tiered Dress - $330
Implications - Bright colors can help to infuse fun and spirit into summer wardrobes, and as of now, yellow is showing to be a popular designer choice. Businesses should always be conscious that taking a leap toward different colors can pay off by allowing a product or service to stand apart from competitors.
Yellow is the New Orange
Brighten Up With Summer's Sunniest Shade
Trend Themes
1. Color Trend: Yellow for Summer - Opportunity for businesses in fashion and beauty industries to incorporate and promote the trending bright and sunny yellow in their products and services.
2. Apparel Trend: Yellow Couture - Opportunity for fashion designers and retailers to create and showcase high-end yellow apparel, accessories, and home decor products to meet the growing demand for trendy and fashionable summer clothing and decor.
3. Color Psychology Trend: Infusing Fun and Spirit - Opportunity for businesses in various industries to explore and implement the psychological aspect of using bright and fun colors like yellow in their branding and marketing strategies to improve customer engagement and loyalty.
Industry Implications
1. Fashion Industry - Yellow is a color trend to watch out for when designing and marketing apparel, accessories, and home decor products during summer.
2. Beauty Industry - Opportunity for the beauty and cosmetics industry to incorporate the trending yellow in their product lines, including makeup, nail polish, and fragrance, to cater to the demand for vibrant summer colors.
3. Home Decor Industry - Businesses in the home decor industry can take advantage of the yellow color trend to design and sell sunny and cheerful decor items such as throw pillows, curtains, and wall art.