The Yeezy 350 Boost 'Black' is the latest pair of footwear by Kanye West and Adidas Originals. Since the showing of the Kanye x Adidas Originals collection during New York Fashion Week, hip-hop and fashion fans have formed a huge following for the cool sneakers.
After launching the successful Yeezy Boost and Yeezy Boost 350, rapper Kanye West in partnership with German sportswear brand Adidas, created a brand new version of the coveted shoe. The Yeezy Boost 350 'Black' has been given a 15-second concept film before its initial release this year. In this film, sneaker fanatics are given a short teaser of how the new shoe will look.
Featuring the same low-top silhouette and sophisticated texture, these shoes are sure to be just as popular as the originals.
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The Yeezy Boost 350 'Black' Makes a Stylish Film Debut
Trend Themes
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Industry Implications
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3. Advertising - Disruptive innovation opportunity: Developing immersive and visually appealing ad campaigns to capture consumer attention in a competitive market.