Kanye West has revealed the 'Yeezus' cover art and it may look like a CD mixtape you've burned for one of your friends, which is precisely what makes it so shocking. The clear jewel case reveals a plain CD without artwork, and is stripped of an accompanying booklet with song lyrics. The case is wrapped with a red duct-tape sticker that has 'Yeezus' scrolled on it in handwriting.
This controversial pared-down packaging has people talking and not all are happy about it either. Either way, the unconventional DIY-like packaging is sure to grab attention in record stores. And with so many people digitally downloading music, the unceremonious CD seems to make a defiant statement about the efforts that go into making the artful hard copies of music.
Shockingly Sparse CD Covers
Kanye West's 'Yeezus' Cover Art is Made Up of Only the Essentials
Trend Themes
1. Minimalist Packaging - Exploring minimalistic packaging designs for physical products, removing excess elements to create a bold and simple impact.
2. Diy-like Design - Embracing the DIY aesthetic in design to appeal to a niche market that values authenticity and simplicity.
3. Disruptive Music Distribution - Challenging traditional music distribution methods and embracing unconventional packaging to create buzz and provoke discussions.
Industry Implications
1. Music Merchandise - Examining opportunities for music merchandise companies to create unique packaging experiences that resonate with fans and capture attention.
2. Graphic Design - Exploring the use of minimalist and DIY-like design techniques in various industries to create visually striking and unconventional packaging solutions.
3. Physical Retail - Considering the impact of unconventional packaging on physical retail spaces and exploring ways to leverage unique packaging to attract customers and enhance the shopping experience.