London-based fashion imprint maharishi introduces its new Year of the Rabbit capsule that launched in celebration of the upcoming Lunar New Year. This marks the fourth animal in the Chinese zodiac, which is known to be the luckiest of the twelve.
The new collection features a wide range of graphic tees along with cotton sweats, caps, loosely fitted Original Snopants with art that is inspired by paper-cutting looks, and woodblock prints that are done by guest artist Allister Lee. The capsule continues with luxe velvet tour jackets and a range of tees that are detailed with "Songoku, Monkey King, and Jeweled Hare by the Moon" art done by Tsukioka Yoshitoshi. It is rounded out by a camp collar shirt made from Japanese cupro twill.
Lunar Year-Themed Militaristic Apparel
maharishi Launches the Year of the Rabbit Capsule
Trend Themes
1. Lunar New Year-themed Apparel - Businesses can consider creating limited edition Lunar New Year-themed collections to align with cultural celebrations and drive sales.
2. Militaristic Fashion - There is an opportunity for brands to incorporate militaristic design elements into fashion collections to draw interest from consumers who appreciate the aesthetics of combat clothing.
3. Collaborative Artistic Design - Fashion companies can partner with guest artists to produce unique and limited-edition designs to create buzz and increase brand perception.
Industry Implications
1. Fashion and Apparel - Apparel companies can create Lunar New Year-themed collections or collaborate with artists to produce unique designs.
2. Art and Design - Artists can collaborate with fashion brands to create original designs for limited-edition collections.
3. Retail - Retailers can take advantage of Lunar New Year celebrations by selling festive products and collaborating with brands to create exclusive collections.