‘Diamonds in Your Mind’ by Paco Peregrin is a fantastically surreal photo collection featured in issue 77 of NEO2 magazine. The Spanish photographer has been highlighted in Trend Hunter before, and I’m sure this will not be the last time.
The obviously photoshopped images show stark male and female models, scalp removed to reveal a tangle of coloured yarn as brain matter. Hiding within the wool are treasures such as a tiara embedded with Louis Vuitton symbols, gem-encrusted jewellery, Chanel sunglasses and fancy watches.
As the print is far too small for me to read, I can’t tell you what the actual intent is of the photos, but here’s my take: Our minds are packed full of potentially useful and creative substance (the yarn), but are clouded with materialistic desires for luxury objects. Hence they are just ‘Diamonds in Your Mind.' Have I looked too deep for a meaning?
Social Yarn Ball Brains
‘Diamonds in Your Mind' by Paco Peregrin Reveal Societal Messa
Trend Themes
1. Fantastical Photo Manipulation - Opportunities exist to create disruptive advertising campaigns and visual content for companies using surreal and attention-grabbing photo manipulation techniques.
2. Exploration of Materialism in Society - Businesses in the fashion, luxury goods, and consumerism industries have an opportunity to explore deeper societal concerns in their marketing and messaging.
3. Use of Unusual Materials in Art - Innovation in the arts industry can be found through the incorporation of non-traditional materials in art and photography projects.
Industry Implications
1. Fashion - Fashion brands can use imaginative visuals like those in this collection to increase brand awareness and creative messaging.
2. Luxury Goods - Luxury brands can explore deeper societal concerns around materialism and consumption in their branding and marketing efforts.
3. Art - The use of non-traditional materials in art can create new and unique opportunities for artists and galleries to differentiate themselves and stand out in the market.