American athletics brand Reebok has launched the ‘Yard Love’ apparel collection, a release designed to honor Black Greek organizations and celebrate individuals who took a stand against racism and discrimination on predominantly white college campuses. The collection arrives in a wide range of colors to pay homage to specific organizations that have created a safe space for racialized students on campus. More specifically, the collection stocks seven hoodies and seven t-shirts in varying colorways.
"This collection will help shine a light on the important efforts of historically Black fraternities and sororities," said John Moore, SVP, US commercial sales, Reebok. "As a member of a Black Greek organisation, we believe in the power of human achievement and are committed to justice and equality for all."
Greek Life-Supporting Collections
Reebok Launches the 'Yard Love' Apparel Collection
Trend Themes
1. Black Greek Organizations Apparel Collection - The 'Yard Love' apparel collection celebrates and honors Black Greek organizations, offering an opportunity for other brands to create similar collections with a focus on underrepresented communities.
2. College Campus Diversity-inclusive Collections - Collections like 'Yard Love' pave the way for other brands to create collections that honor those who stood against discrimination and promote diversity on college campuses.
3. Activism-inspired Apparel Collections - Brands can take inspiration from Reebok's 'Yard Love' collection to create collections that honor activists and promote social justice causes on college campuses and beyond.
Industry Implications
1. Athletic Apparel Industry - The 'Yard Love' collection represents an opportunity for athletic apparel brands to create collections that celebrate underrepresented communities, thus promoting inclusivity and diversity in the industry.
2. Collegiate Apparel Industry - The 'Yard Love' collection offers an opportunity for collegiate apparel brands to create collections that promote diversity and inclusion on college campuses.
3. Activism-inspired Apparel Industry - The success of the 'Yard Love' collection demonstrates a potential market for activism-inspired apparel collections that honor underrepresented communities and promote social justice causes.