Brad Mondo, a distinguished hairstylist renowned for his innovative contributions to the realm of hairstyling, has introduced his Xmondo hair brand to Sally Beauty. The initial collection comprises an assortment of eight vibrant hues: Super Pink, Super Red, Super Blue, Super Purple, Berry, Turquoise, Slate Gray, and the Super Gloss Intensive Glossing Treatment – a clear formulation.
The core elements within Xmondo's hair care color formulations include a bond builder, instrumental in fortifying and rejuvenating damaged hair fibers; hyaluronic acid, facilitating the retention of moisture molecules; and hydrolyzed vegetable protein which helps with the restoration of compromised hair. The Sally Beauty expansion is a long-time dream of Mondo, as the creator used to shop at the store for hair supplies at the beginning of his career.
"A lot of my fans on social media who watch my reaction videos shop at Sally Beauty," Mondo said. "It was a full-circle moment to join Sally Beauty where so many of people who tune into my social media channels are already customers there."
Creator-Backed Brand Expansions
Brad Mondo’s Xmondo Hair Color Line Expands to Sally Beauty Stores
Trend Themes
1. Distinguished Hairstylist Brand Expansion - Brad Mondo's Xmondo hair color line expands to Sally Beauty stores, offering innovative hair care color formulations.
2. Vibrant Hair Color Assortment - Xmondo introduces an assortment of eight vibrant hues to Sally Beauty, providing customers with a wide range of options.
3. Social Media Influence on Shopping - Mondo's fans who watch his reaction videos and shop at Sally Beauty create a full-circle moment as he joins the store, highlighting the impact of social media on consumer behavior.
Industry Implications
1. Hair Care - Brad Mondo's expansion of the Xmondo hair color line to Sally Beauty taps into the growing hair care industry, offering consumers innovative and vibrant hair color options.
2. Beauty Retail - Sally Beauty's collaboration with Brad Mondo's Xmondo brand reflects the ongoing disruption and innovation within the beauty retail industry as they expand their product offerings.
3. Social Media Marketing - The partnership between Brad Mondo and Sally Beauty exemplifies the power of social media in influencing consumer shopping habits and presents opportunities for brands and retailers to leverage social media platforms for market expansion.