Microsoft worked in partnership with Jordan Brand in releasing the Xbox Air Jordan 1 sneakers. The collaborative piece takes the iconic silhouette and gives it a brand-new makeover inspired by the game console. The sneakers made their first unofficial debut during the E3 conference this year as Xbox executives and spokespeople were seen wearing the new iteration of the Air Jordan 1 shoes. The official look is now released and the classic shoe sees a premium suede-constructed upper in green and black tones as a nod to the Xbox hues.
The insoles are accented with Xbox's logo and an embellished Jumpman is on the heel as additional branding. The shoes come with four lacing choices, with each one detailed with Xbox script. The highlighting element of the Xbox Air Jordan 1 shoe is the sole -- it glows in the dark and is influenced by Xbox One's power light.
Glowing Game Console-Inspired Shoes
Microsoft and Jordan Brand Dropped the Xbox Air Jordan 1
Trend Themes
1. Glow-in-the-dark Fashion - Opportunity for brands to collaborate with technology companies to create innovative, glowing fashion products.
2. Branded Collaborations - Growing trend of partnerships between fashion and tech companies to create unique and collectible products.
3. Retro Gaming Revival - Emerging trend of nostalgia-inspired fashion items and accessories that pay homage to classic video games.
Industry Implications
1. Fashion - Fashion brands can tap into the growing demand for innovative and unique fashion products that merge technology and style.
2. Technology - Tech companies can explore collaborations with fashion brands to create tech-infused products that appeal to a broader consumer base.
3. Gaming - The gaming industry can capitalize on the nostalgia trend by partnering with fashion brands to create limited-edition gaming-inspired fashion items.