The 'Write Nothing in Here' book is a humorous sketchbook that is intentionally devoid of content. While many designers and artists rely on notebooks that will boost their creativity, these products can sometimes force the user to think in a certain way. This notebook is intentionally left blank so that users will feel the freedom to create anything they want.
The Write Nothing in Here notebook was created by Seema Sharma as an unconventional way to inspire creativity. Unlike other notebooks, Sharma's book is completely devoid of content. This means that this are no quotes, writing prompts or even lined pages. By leaving the pages blank, the hope is that the user will feel the freedom to create. As Sharma explains, "I think that nothing is a perfect stepping stone to creating and coming up with the most amazing thing."
Ironic Empty Notebooks
The 'Write Nothing in Here' Sketchbook Purposely Lacks Content
Trend Themes
1. Blank Notebooks - Blank notebooks that intentionally lack content, such as the 'Write Nothing in Here' sketchbook, are gaining popularity for encouraging creativity without constraints.
2. Unconventional Creativity - The rise of unconventional creativity tools, like the 'Write Nothing in Here' notebook, is disrupting traditional methods of inspiration and encouraging users to think outside the box.
3. Freedom of Expression - The intentional blankness of notebooks like 'Write Nothing in Here' is providing individuals with the freedom to express their creativity without being influenced by pre-determined content or prompts.
Industry Implications
1. Stationery - The stationery industry can explore the opportunity to create and market blank notebooks that cater to individuals seeking a more open-ended approach to creativity.
2. Art Supplies - Art supply companies can tap into the disruptive trend of unconventional creativity tools by offering blank notebooks like the 'Write Nothing in Here' sketchbook as a means to inspire artistic expression.
3. Design and Innovation - The design and innovation industry can take advantage of the demand for unconventional creativity by developing products and services that encourage individuals to think and create freely, just like the 'Write Nothing in Here' notebook.