As long as marketing people keep hiring wrinkly boomers, there will be work for people who know how to use Photoshop.
The latest example is Brooke Shields being signed as the spokesmodel for Coppertone NutraShield which contains an SPF 70 formula. The Lipstick Jungle mama will tell women all about the new sun protection from Coppertone, like that some potent anti-oxidants will repair skin and combat aging.
Brooke used to have skin like a Coppertone baby's bottom, but at 43, she is starting to show the effects of aging.
Wrinkly Spokesmodels
Brooke Shields Is The New Face of Coppertone NutraShield
Trend Themes
1. Photoshop in Marketing - Disruptive innovation opportunity: Develop AI-powered software that can automatically retouch and enhance images without the need for manual editing.
2. Anti-aging Skincare - Disruptive innovation opportunity: Create a breakthrough skincare product that utilizes advanced anti-aging technologies to effectively combat the effects of aging.
3. Boomer Spokesmodels - Disruptive innovation opportunity: Establish a talent agency or platform that specializes in representing older models to cater to the increasing demand for mature spokesmodels in marketing campaigns.
Industry Implications
1. Software Development - Disruptive innovation opportunity: Develop software solutions that streamline image editing and manipulation processes, enabling businesses to create high-quality marketing materials more efficiently.
2. Skincare Industry - Disruptive innovation opportunity: Introduce innovative skincare products with scientifically proven ingredients and technology to offer superior anti-aging effects, addressing the growing demand for effective age-reversing solutions.
3. Modeling and Talent Management - Disruptive innovation opportunity: Establish an agency or online platform tailored to older models and talent, providing a specialized marketplace for brands seeking mature spokesmodels for their campaigns.