The Wrigley Orbit campaign is tragically comical. While the images already speak volumes for themselves, the caption reads, "Don't let lunch meet breakfast," for even more context. Essentially, a chicken is depicted as being distraught after discovering her now-cooked egg while a cow is literally crying over spilled milk. Hilariously clever, the print ads encourage people to pop in a piece of Orbit gum in between meals to avoid these possible--and let's face it, fantastical--blunders.
Conceived and executed by Tel Aviv-based ad agency Gitam BBDO, the Wrigley Orbit campaign was art directed and illustrated by Gabi Kikozashvili with creative direction by Hadas Liwer and Shani Gershi. Copy writing was done by Yohai Asher and Lior Shvartz.
Comically Tragic Gum Ads
The Wrigley Orbit Campaign Encourages Meal Separation
Trend Themes
1. Comical Advertising - Disruptive innovation opportunity: Businesses can explore using humor in their advertising campaigns to create memorable and engaging content.
2. Clever Brand Messaging - Disruptive innovation opportunity: Companies can develop clever and attention-grabbing captions to enhance their brand messaging and create a strong brand identity.
3. Intermeal Snacking - Disruptive innovation opportunity: Entrepreneurs can tap into the growing trend of intermeal snacking by creating convenient and healthy snacking options for consumers.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Ad agencies can incorporate more comedic elements in their campaigns to appeal to a wider audience and differentiate themselves from competitors.
2. Food and Beverage - Disruptive innovation opportunity: Food and beverage companies can develop innovative products that cater to the emerging trend of intermeal snacking, providing convenient and nutritious options for consumers.
3. Graphic Design - Disruptive innovation opportunity: Graphic designers can explore using clever and visually striking illustrations in their work to captivate audiences and enhance brand messaging.