The Wrangler AW 2011 lookbook presents some classic pieces for the season. Skinny jeans, loose sweaters and girly button ups all fit into the basic wardrobe investment category.
In typical winter hues of black, gray and beige, these pieces could easily be reworked for a spring-ready outfit. The light colored knits pair perfectly with denim bottoms. The Wrangler AW 2011 features a relaxed style and denim staples.
Implications - Consumers are constantly on the lookout for high-quality staple items and products. A business that is able to create such products while maintaining an updated or contemporary aesthetic will appeal to a wide range of consumers. The more effort a business puts into refining and enhancing everyday necessities used by large numbers of consumers, the more it will benefit.
Nude Knit Sweaters
The Wrangler AW 2011 Lookbook Showcases Classic Denim Style
Trend Themes
1. Sustainable Fashion - Consumers are looking for products with longevity and that are environmentally friendly. Businesses that can create clothing with sustainable materials and manufacturing processes will appeal to a wide range of consumers.
2. Minimalist Style - The popularity of basic wardrobe staples means there is a demand for brands that can create minimalist clothing while still maintaining a sense of style. Companies that can design simple but chic clothing will be popular with consumers who want timeless pieces.
3. Seasonless Clothing - As the seasons become less defined and consumers travel more frequently, there is a need for clothing that is versatile and can be worn year-round. Businesses that can create pieces that transition easily from winter to spring will appeal to a wide range of consumers.
Industry Implications
1. Fashion - The fashion industry can benefit from creating high-quality, sustainable clothing that can be worn year-round.
2. Textile Manufacturing - Businesses that can create sustainable textiles will be in high demand, as consumers are looking for environmentally responsible options.
3. Retail - Retailers that can offer minimalist, basic clothing staples that are seasonless and sustainable will appeal to consumers looking for timeless pieces.