There are concept cars and then there is the Wraith Inspired by Fashion. A Rolls-Royce inspired by haute couture and, specifically, the fine tailoring that comes with it, the striking car is revealed with its very own fashion show on the factory floor. It may be a follow up to the Wraith Inspired by Film, but it is certainly a better fit.
Full of incredible details including welted silk on the door panels, the Rolls-Royce Wraith Inspired by Fashion comes in two shades of white as well as Jasmine, Mugello Red or Tailored Purple accents depending on the consumers' choice. The luxury, limited edition car will be officially unveiled at Pratt Institute in Brooklyn, New York, during the Women of Influence in the Business of Style.
Haute Couture Cars
Rolls-Royce's 'Wraith Inspired by Fashion' References Fine Tailoring
Trend Themes
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3. Fashion-forward Automotive Collaborations - Disruptive innovation opportunity: Partnering with fashion brands and designers to create innovative automotive designs that appeal to style-conscious consumers.
Industry Implications
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2. Fashion - Disruptive innovation opportunity: Collaborating with automotive brands to create fashion-inspired vehicles, expanding the reach of fashion brands beyond traditional clothing and accessories.
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