As part of Reebok's 'Woven into the Future' campaign, the New York-based designer Joe Doucet used the sportswear brand's flexweave material to develop a pair of running gloves that features an integrated GPS system and LED lights.
These intelligent gloves connect to the athlete's smart phone via Bluetooth and guide the runner from point A to point B, using the address inputted into the gloves' app map. When the runner is approaching a turn, the LED lights will flash in the appropriate direction, offering a safe a seamless means of guidance.
These new gloves serve as an iteration of Reebok's campaign, which demonstrates the flexibility and versatility of its flexweave material. In addition to these gloves, the brand will be retailing its first pair of flexweave-constructed sneakers in February.
GPS-Integrated Running Gloves
Reebok's Gloves Were Made for Its 'Woven into the Future' Campaign
Trend Themes
1. Integrated GPS Technology - The integration of GPS technology into running gloves provides an opportunity for disruptive innovation in the sports accessories industry.
2. Smartphone Connectivity - The ability to connect running gloves to smartphones via Bluetooth opens up possibilities for disruptive innovation in the wearable technology industry.
3. LED Guided Directions - The use of LED lights to provide directional guidance in gloves presents an opportunity for disruptive innovation in the outdoor gear industry.
Industry Implications
1. Sports Accessories - The integration of GPS technology in running gloves offers a disruptive innovation opportunity in the sports accessories industry.
2. Wearable Technology - The smartphone connectivity feature of these gloves creates disruptive innovation opportunities in the wearable technology industry.
3. Outdoor Gear - The use of LED lights for directional guidance in gloves opens up possibilities for disruptive innovation in the outdoor gear industry.