World Pillow Fight Day took place in cities around the world Saturday 22 March, 2008. The picture and video show thousands of people battling it out in New York's Union Square.
The idea started with Lori Kufner and Kevin Bracken, who have organized pillow fights and subway parties in Toronto and New York. But now it has gone global as the 'urban playground movement.' This year massive pillow fights were organized in 30 cities around the world, from Atlanta to Zurich.
Here are some more public pillow fights...
Urban Playgrounds in 30 Cities
World Pillow Fight Day
Trend Themes
1. Urban Playground Movement - Disruptive Innovation Opportunity: Develop innovative and interactive urban playgrounds that promote community engagement and physical activity.
2. Global Pillow Fight Events - Disruptive Innovation Opportunity: Create immersive experiences and events that bring people together in different cities around the world.
3. Subway Parties - Disruptive Innovation Opportunity: Organize unique underground parties in subway stations to provide a new and exciting social experience.
Industry Implications
1. Recreational Equipment Industry - Disruptive Innovation Opportunity: Design and manufacture innovative pillows and accessories specifically for public pillow fight events.
2. Event Planning and Management Industry - Disruptive Innovation Opportunity: Develop comprehensive event planning and management services for large-scale pillow fight events in multiple cities.
3. Urban Development Industry - Disruptive Innovation Opportunity: Collaborate with city planners and developers to incorporate urban playgrounds and unique event spaces into urban landscapes.