Iconic American guitar maker Fender has launched a gorgeous pair of limited-edition wood guitars that make use of wood reclaimed from El Mocambo, the iconic nightclub and concert venue in Toronto.
The 'Custom Shop El Mocambo' guitars comprise a Fender Stratocaster and a Fender Telecaster, each of which has a body constructed out of white pine sourced from the club's rafters and flooring following its renovation some years ago.
Designed by Torontonian and Fender Custom Shop master builder Ron Thorn, these striking wood guitars have Canadian maple necks, and a palm motif that is a clear nod to El Mocambo's signage and logo.
Available as a pair for $25,000, these wood guitars are a fine example of the utility of reclaimed wood in being able to infuse nostalgia and meaning into limited-edition guitars without compromising on their quality.
Nightclub-Derived Wood Guitars
These Guitars Use Wood From Toronto's Iconic 'El Mocambo' Venue
Trend Themes
1. Reclaimed Wood Products - Businesses can explore using locally sourced reclaimed wood for their products to add a unique touch and story behind them.
2. Nostalgia-based Marketing - Companies can tap into consumers' nostalgia and emotional connections to beloved places, venues or icons to create limited edition products that resonate with them.
3. Sustainable Music Industry - Companies can lead the way in environmentally-conscious practices by using reclaimed wood and other sustainable materials in the production of musical instruments and sound equipment.
Industry Implications
1. Musical Instrument Manufacturing - Musical instrument manufacturers can explore using reclaimed wood to create limited edition guitars, basses, drums and other instruments with a unique history and appeal.
2. Interior Design - Interior design firms can incorporate locally sourced reclaimed wood into their projects, adding a charming and natural element to residential and commercial interior spaces.
3. Tourism & Entertainment - Tourism and entertainment venues can add value and memorable experiences for visitors by using reclaimed wood from iconic heritage sites and landmarks in their products and events.