The Wing, a women-only social club based in New York City quickly expanded after opening it's first location in 2016 and now, the club's Brooklyn location features a retail store that sells branded products.
Notebooks, pencils, T-shirts and other accessories are among some of the offerings the store retails, all of which feature messages of female empowerment. While The Wing is members-only, this store is open to the public, and hopes to promote feminism while creating brand awareness.
Standouts from the line include a navy shirt that reads 'Boys Beware' or a series of colorful pins that boast 'Women's Day All Day Everyday.'
The Wing's collection is available both in-store and online.
Women-Only Social Club Collections
The Wing's Brooklyn Location Features a Retail Store
Trend Themes
1. Female Empowerment Merchandise - The presence of a retail store selling branded products promoting female empowerment at The Wing's Brooklyn location highlights the trend of offering merchandise that empowers women.
2. Members-only Social Clubs - The expansion of The Wing, a women-only social club, showcases the trend of exclusive membership-based social clubs catering specifically to women.
3. Promoting Feminism Through Branding - The Wing's retail store's focus on promoting feminism and creating brand awareness demonstrates the trend of aligning brand messaging with social causes.
Industry Implications
1. Fashion Retail - Fashion retail businesses can explore the opportunity of offering merchandise that emphasizes female empowerment and aligns with social causes, following the success of The Wing's retail store.
2. Social Club Management - The growth of women-only social clubs, exemplified by The Wing, presents an opportunity for entrepreneurs to explore the management and development of similar membership-based social clubs for women.
3. Online Retail - Online retailers can learn from The Wing's online availability of their collection, indicating the opportunity for online retailers to offer merchandise that promotes feminist messaging and female empowerment.