34-year-old Spanish supermodel Vanessa Lorenzo does a great job of displaying a strong, sultry and elegant aura for the new Woman July 2011 issue.
Shot by Swedish shutterbug MIkael Schulz, the shoot takes place near a pool, and most of the shots feature Lorenzo in a bikini, her face alternating between sensual, seductive and supermodel fierce.
The fact that Vanessa Lorenzo is covering the Woman July 2011 issue is a testament to her longevity and skill as a model. She is entering her mid-30s; an age that has been historically unkind to successful models, but Lorenzo is bucking the trend. Last year saw her appear in the vaunted Sports Illustrated swimsuit issue. Her success hasn't gotten to her head. "This job can be very superficial," she said. "It is very important to keep your friends, your family, your roots."
Enjoy this modelling legend's Woman July 2011 editorial.
Graceful Swimwear Shoots
Vanessa Lorenzo is Classy for the Woman July 2011 Issue
Trend Themes
1. Swimwear Shoots - Opportunity for innovative swimwear designs and marketing strategies that promote grace and elegance.
2. Longevity of Models - Opportunity for the fashion industry to embrace and celebrate older models who break traditional age barriers.
3. Diversity in Fashion - Opportunity for inclusive and diverse representation in fashion magazines and campaigns.
Industry Implications
1. Fashion - Disruptive innovation opportunity to create swimwear lines that focus on grace, elegance, and inclusivity.
2. Marketing and Advertising - Disruptive innovation opportunity to develop marketing campaigns that challenge traditional beauty standards and celebrate diversity.
3. Photography - Disruptive innovation opportunity to redefine beauty standards in fashion photography by showcasing older models in high-profile editorials.