The Witchery FW 2011 collection epitomizes all that is sultry and trendy this upcoming season. As one of Australia's biggest brands, Witchery's latest line features great contemporary fashions that are practical and stylish.
Its latest campaign takes place on rooftops and old city streets surrounded by stunning architecture, all to emphasize the season's thematic line. The embracing duo reflect what the Witchery FW 2011 is all about, and it goes without saying the line is modernity at its best.
Embracing Fall Fashions
Get Up Close and Personal with Witchery FW 2011
Trend Themes
1. Contemporary Fall Fashion - Disruptive innovation opportunity: Create a sustainable and eco-friendly fall fashion line that combines contemporary styles with ethical manufacturing.
2. Architectural Fashion Photography - Disruptive innovation opportunity: Develop a technology that allows consumers to virtually try on clothes in architectural locations through augmented reality.
3. Practical and Stylish Designs - Disruptive innovation opportunity: Integrate smart technology into fashion accessories to enhance their practicality and style.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Utilize artificial intelligence algorithms to provide personalized style recommendations to customers based on their individual preferences and body measurements.
2. Photography - Disruptive innovation opportunity: Develop AI-powered software that automatically enhances architectural fashion photography by intelligently adjusting lighting, composition, and colors.
3. Smart Wearables - Disruptive innovation opportunity: Create a range of smart wearables that seamlessly integrate with smartphones, allowing users to control their devices through fashionable and functional accessories.