Wit & Wisdom is a contemporary denim lifestyle brand that caters to the fashion-forward woman who wants to look and feel great. The brand is known for its proprietary fit technology, which provides a flattering and comfortable fit in a variety of styles and sizes. Wit & Wisdom is sold exclusively at Nordstrom, a partnership that reflects the brand’s commitment to quality and value.
One of the main features of Wit & Wisdom is its "Ab" solution jeans, which are designed to enhance the shape and curves of the wearer. These jeans have a hidden elastic waistband, a no-gap back, and slimming mesh panels that create a smooth silhouette. Wit & Wisdom aims to appeal to older consumers who want to keep their fashion hip and trendy, without compromising on comfort and fit. The brand offers a range of denim and ready-to-wear collections that are playful, fierce, feminine, and modern.
Mature Fashion-Forward Brands
'Wit & Wisdom' Launched for Older Consumers to Stay Fashion-Ready
Trend Themes
1. Proprietary Fit Technology - The introduction of proprietary fit technology in Wit & Wisdom jeans creates a disruptive innovation opportunity by providing a comfortable and flattering fit for older consumers.
2. Age-inclusive Fashion - The launch of Wit & Wisdom is a disruptive innovation opportunity that caters to older consumers who want to stay fashion-forward and trendy.
3. Denim Lifestyle Brand - The emergence of Wit & Wisdom as a contemporary denim lifestyle brand introduces disruptive innovation opportunities in the fashion industry for older consumers.
Industry Implications
1. Fashion Retail - The emergence of Wit & Wisdom as a new fashion brand targeting older consumers presents disruptive innovation opportunities in the fashion retail industry.
2. Denim Manufacturing - The introduction of proprietary fit technology in Wit & Wisdom jeans opens up disruptive innovation opportunities in the denim manufacturing industry.
3. Senior Fashion - The launch of Wit & Wisdom as a brand focusing on age-inclusive fashion creates disruptive innovation opportunities in the senior fashion industry.