As the weather gets colder, the demand for hot beverages increase, and 7-ELEVEN has joined in by releasing its new Winter Wonderland Cocoa.
The Winter Wonderland Cocoa stands out among the rest as it is a bright red color and has candy cane flavoring. Consumers will be delighted to know customization of the beverage is free of cost for toppings, "like marshmallows, cinnamon, caramel, or add a variety of sweeteners," according to Elite Daily.
For those who are part of the 7-ELEVEN membership program can buy any sized coffee or hot chocolate with a muffin for just $2.
7-ELEVEN is sure that it is the perfect drink "for curling up by the fire or trudging through snow." The beverage is only available for a limited time at select locations.
Convenience Store Holiday Beverages
7-ELEVEN's Winter Wonderland Cocoa is the Drink of the Season
Trend Themes
1. Holiday Beverage Customization - The free customization of 7-ELEVEN's Winter Wonderland Cocoa presents an opportunity for convenience stores to offer more personalized beverage options to customers.
2. Seasonal Colored Beverages - 7-ELEVEN's bright red Winter Wonderland Cocoa highlights the trend of offering visually appealing and festive colored beverages during the holiday season.
3. Membership Program Discounts - 7-ELEVEN's $2 deal for members presents an opportunity for businesses to develop similar loyalty programs and offer exclusive deals to retain customers.
Industry Implications
1. Convenience Stores - Convenience stores can capitalize on the popularity of custom holiday beverages and use it as a way to attract more customers during the winter season.
2. Coffee Shops - Coffee shops can differentiate themselves by offering brightly colored and unique holiday-themed beverages, similar to 7-ELEVEN's Winter Wonderland Cocoa.
3. Membership Programs - The success of 7-ELEVEN's membership program shows how businesses can utilize loyalty programs to retain customers and boost sales during the holiday season.