Polo Ralph Lauren introduces its new Winter Stadium collection for the Fall/Winter 2018 season as the latest contribution to its signature Stadium series. The overarching theme of the capsule centers around bold graphics and functional elements during the colder weather that's upon us. The seasonal capsule infuses technically informed designs through a plethora of pockets, zipper enclosures, hoods, and drawstrings for adjustments.
This elevates resistance to the winter condition with additional branding accents that read "STADIUM" and "1992" throughout the collection as well -- marking the name and the year it all started. Additional details include the P-wing emblem and race-centric motifs on pieces including knitwear, mountain parkas, fleece jackets, and jet caps. The color palette highlights hues of red and black.
Bold Functional Outerwear
Polo Ralph Lauren's Winter Stadium Collection Combats Winter Conditions
Trend Themes
1. Functional Outerwear - Opportunity to innovate functional elements in winter clothing for better resistance to harsh conditions.
2. Bold Graphics - Disruptive potential in incorporating bold graphics into winter fashion for a more eye-catching and unique aesthetic.
3. Technically Informed Designs - Innovation potential in infusing technically informed designs into winter clothing to enhance functionality and performance.
Industry Implications
1. Fashion - Fashion industry can leverage disruptive innovation in functional outerwear and bold graphic designs for winter clothing.
2. Textile - Opportunity for the textile industry to develop and provide fabrics that enhance the technical performance and functionality of winter clothing.
3. Outdoor Sports - Outdoor sports industry can embrace technically informed designs in winter outerwear to improve athletic performance and comfort in harsh conditions.