Not only will the Winter Lights Collection get you into the holiday spirit, it will also get you into the giving spirit. Every purchase from this line means a donated handheld, solar LED lantern to Haitian earthquake survivors in Port au Prince.
Designed by Yves Behar and his team at Fuseproject, the Winter Lights Collection features underwear for both men and women. Although these skivvies may look very festive, their colorful designs are still perfect for every other month as well.
Fab Festive Underwear
Get into the Holiday Spirit with the Winter Lights Collection
Trend Themes
1. Sustainable Fashion - The Winter Lights Collection's commitment to donating to earthquake survivors highlights the growing trend of sustainability in the fashion industry.
2. Social Responsibility - The Winter Lights Collection's donation initiative exemplifies the trend of businesses incorporating social responsibility into their operations.
3. Seasonal Merchandise - The Winter Lights Collection taps into the trend of offering special edition merchandise for holidays and specific seasons.
Industry Implications
1. Fashion Retail - Retailers in the fashion industry can explore disruptive innovation opportunities by implementing sustainable practices and social responsibility initiatives.
2. Charitable Organizations - Charitable organizations can leverage the trend of sustainable fashion by partnering with brands that donate a portion of sales to a specific cause.
3. Event Planning - The trend of seasonal merchandise presents an opportunity for event planners to incorporate limited edition products into their holiday-themed events.