In anticipation of the holiday season, famed fragrance company Bath & Body Works released a limited-edition new holiday candle -- the Winter Candy Apple scented candle. The delicious smelling candle embodies the feeling of Christmas with scents including 'Candied Apple,' 'Crip Pear,' 'Orange,' and more. This unique blend of aroma was made using essential oil for a calm and soothing experience.
The new Winter Candy Apple scented candle will be available at Bath & Body Works limited 'Christmas Pop-Up Shop' that opens on October 11, 2019. After the pop-up store, the candles will be put on hold until closer to the holiday season. Customers can buy the new Winter Candy Apple candle for $24.50 USD.
Candy Apple-Inspired Candles
Bath & Body Works Launched the Winter Candy Apple Candle
Trend Themes
1. Limited-edition Holiday Candles - Creating limited-edition holiday scented candles that evoke the festive spirit presents an opportunity for fragrance companies to tap into the seasonal market.
2. Unique Scent Combinations - Exploring unusual scent combinations, such as Winter Candy Apple, using essential oils can differentiate candle products and attract consumers looking for distinctive aromas.
3. Pop-up Shops - Utilizing pop-up shops for exclusive product launches offers a way for brands to create buzz and generate excitement around new releases, driving customer engagement.
Industry Implications
1. Fragrance - The fragrance industry can leverage limited-edition holiday candles to capitalize on seasonal demand and increase sales during festive periods.
2. Home Decor - Creating unique and appealing scented candles with unconventional aromas like Winter Candy Apple can enhance the offering in the home decor industry and attract trend-conscious consumers.
3. Retail - Integrating pop-up shops for exclusive product launches can be a disruptive innovation opportunity for retail businesses to amplify brand awareness and drive foot traffic to physical stores.