Winnie the Pooh has gone mobile with these cute, bear-shaped phones.
The Winnie the Pooh mobile has a 2-inch display, is dual SIM card capable and has a 1.3 megapixel camera. It also comes fully equipped with an MP3/MP4 player, FM radio, little speakers, GPRS, and Bluetooth.
Now you'll always be able to find Christopher Robin through this adorably cute mobile.
Implications - Iconic characters are able to be marketed across many categories of products. In this case, Winnie the Pooh has come in the form of a cellphone. These iconic characters can be sold in these categories because they carry a large brand following. Target demographics are more likely to venture into purchasing the product regardless of need because of their admiration for the icon.
Childhood Character Phones
Winnie the Pooh Goes Mobile
Trend Themes
1. Iconic Character Products - Creating products featuring iconic characters across various categories allows for a large brand following and increased sales potential.
2. Mobile Phone Merchandising - Bringing iconic characters to the mobile phone market creates a unique selling proposition and targets fans of the character.
3. Admiration-driven Purchases - Leveraging admiration for iconic characters encourages target demographics to make impulse purchases based on emotional connection.
Industry Implications
1. Consumer Electronics - Disruptive innovation in consumer electronics can include creating character-themed mobile phones to tap into fan following and drive sales.
2. Entertainment Merchandising - The entertainment merchandising industry can explore the potential of iconic character mobile phones as new revenue streams and promotional tools.
3. Toys and Games - Expanding the toy and games industry to include character-themed mobile phones provides children with interactive products and extends brand reach.