The Lexus Benefits program gives drivers access to winery tours as one of the perks of being an owner. Offering drivers access to exclusive tours, tastings and more at a variety of California wineries, Lexus Benefits offers drivers over 50 wineries to choose from.
Luxury auto brands are always competing to provide drivers not just a vehicle, but experiences that further engrain the brand in their way of life. The Lexus Benefits helps achieve this by allowing drivers to take some time for themselves and relax with a glass of wine in beautiful California.
The Lexus Benefits offers other benefits aside from winery tours including access to a series of exclusive entertainment events taking place in and around major cities in America.
Exclusive Driver Winery Tours
Lexus Benefits Offers Drivers Access to California Wine Tastings
Trend Themes
1. Luxury Auto Experiences - Luxury auto brands are continuously seeking to provide unique experiences that go beyond just owning a vehicle.
2. Wine Tourism - The integration of winery tours and tastings as a perk for vehicle owners highlights the growing trend of wine tourism.
3. Exclusive Entertainment Experiences - Expanding beyond the automotive industry, brands are offering access to exclusive entertainment events as part of their loyalty programs.
Industry Implications
1. Automotive - Luxury auto brands can explore offering more curated experiences to enhance brand loyalty and customer satisfaction.
2. Wine - Wineries can capitalize on the trend of wine tourism by partnering with auto brands to offer exclusive tours and tastings to their customers.
3. Entertainment - The entertainment industry can collaborate with automotive brands to provide exclusive events and experiences for their loyal customers.