German company Epuron is stellar at marketing. This ad is perhaps one of the most well-thought-of commercials that I have witnessed in quite sometime.
The commercial basically has a man personified as the wind, who feels lonely and unloved until he meets a Epuron representative. They form a friendship and the commercial ends with the words: “The Wind. His potential is ours.â€
Simple. Effective. Funny.
Implications - Commercial campaigns often dress their messages in humor because it evokes a sense of community and togetherness that consumers actively seek out. By extending humor into all facets of a corporate culture, companies will enjoy better customer relations and connect with younger demographics with ease.
Personifying Elements
Epuron Campaign Turns the Wind Into a Lonely Man
Trend Themes
1. Humorous Marketing - Companies can use humor to create a sense of community and togetherness among consumers.
2. Personification Advertising - Personifying elements and objects in advertising can create effective and memorable campaigns.
3. Brand Friendships - Developing a brand personality and forming a relationship with consumers can lead to better customer relations.
Industry Implications
1. Advertising - Humorous and personified advertising can be applied to any industry that seeks customer engagement.
2. Renewable Energy - Personifying natural elements, such as wind or sun, in advertising can promote renewable energy sources.
3. Consumer Goods - Creating a brand personality and forming brand-consumer relationships can be applied to various consumer goods industries, such as food or fashion.