Fashion label Willy Chavarria recently showcased its latest collection for the Spring/Summer 2019 season in New York City. The new range surrounds the concept of immigration and how it is a positive addition to American culture. The seasonal collection delivers an expansive selection of oversized silhouettes -- some of which were made in partnership with Danish soccer label Hummel. The collaborative pieces indicate the positive aspects of the sport and the athletes who play in terms of both aggression and unity.
In the line, there's also some collaborative work included with jewelry artist Chris Habana and the talented photographer Carlos Jaramillo. Some key pieces in the new collection include baggy shorts and denim, t-shirts, the collaborative soccer kits and oversized outerwear options.
Immigrant-Themed Summer Apparel
The Willy Chavarria SS19 Capsule Celebrates Immigrant Culture
Trend Themes
1. Immigrant-themed Apparel - A trend towards fashion labels creating collections that celebrate immigrant culture creates opportunities for new marketing campaigns and collaborations with artists and designers from diverse backgrounds.
2. Oversized Silhouettes - The popularity of the oversized trend presents an opportunity for fashion brands to experiment with new materials, prints, and proportions, creating unique garments that are both comfortable and fashion-forward.
3. Collaborative Collections - As seen in this collection that features partnerships with a soccer label, jewelry artist, and photographer, the trend towards collaborative projects between fashion and other industries can create innovative and unexpected product offerings for consumers.
Industry Implications
1. Fashion - Fashion brands that focus on creating collections with themes that reflect diversity and inclusivity can tap into a growing consumer demand for social relevance and ethical production practices.
2. Sports Apparel - Sports apparel brands have an opportunity to partner with fashion labels to create unique collaborative collections that showcase the intersection of sports and fashion, as evidenced by the partnership between Hummel and Willy Chavarria.
3. Jewelry - This collection's partnership with jewelry artist Chris Habana shows the potential for fashion brands and jewelry designers to collaborate and create bold, unique accessory offerings that appeal to a younger, trend-conscious consumer.