As vintage couture continues to break waves in the realm of fashion, the Wildfox Resort 2013 collection rebrands the idea of modernized vintage and takes it one step further and focuses the collection around your grandmother's closet. Even though some grandmothers are not as chic and effortless as the Wildfox brand, the cat t-shirts make for a great reason to start dressing like your granny -- or even an inspired grandmother look.
The light oversized knit sweaters mixed with the adorable graphic printed tees make the Wildfox Resort 2013 collection a great reason to spark up a conversation with your grandparents and converse about fashion ideology. The lookbook is photographed in a French-inspired vintage mansion, overlooking grassy terraces and beautiful landscaping.
Chic Elder-Inspired Lookbooks
The Wildfox Resort 2013 Collection Focuses on Granny's Closet
Trend Themes
1. Vintage-inspired Fashion - Fashion brands are focusing on vintage clothing and taking it one step further by creating antique-inspired clothing lines.
2. Grandma-chic Trend - The trend of dressing like a grandmother is gaining popularity as seen in the Wildfox Resort 2013 collection.
3. Intergenerational Conversations on Style - Fashion campaigns like Wildfox Resort 2013 are sparking conversations between different generations on fashion ideology.
Industry Implications
1. Fashion & Apparel - The fashion industry can capitalize on the vintage and grandma-chic trends to create unique, niche clothing lines.
2. Retail - Retailers can tap into the popularity of vintage and grandma-chic fashion trends by offering specialized clothing options to consumers.
3. Marketing & Advertising - Companies specializing in marketing and advertising can incorporate intergenerational fashion conversations into campaigns to reach a wider audience.