Wildfang, a contemporary activist brand, has released a line of feminist clothing that's inclusive and playful. The new vegan leather capsule includes a work shirt, a fanny pack, coveralls, blazers, and drawstring pants. In an effort to be more inclusive, the brand created this collection to fit up to size XXL.
WILDFANG began in a studio apartment in Portland, OR, and sought to "rethink gender norms and how they show up in fashion." Moreover, the brand is committed to sustainability. All Wildfang's factory partners are SA 8000 certified--meaning they are audited annually to "ensure they are committed to humane working conditions and socially acceptable practices across health and safety, remuneration, and working conditions."
In addition, Wildfang's factory partners are also ISO14001 certified, ensuring they meet set standards for energy and water conservation and wastewater management.
Size-Inclusive Vegan Leather Apparel
Wildfang Expands its Vegan Leather Line with Inclusive Sizing
Trend Themes
1. Inclusive Vegan Apparel - The increasing demand for inclusive fashion presents an opportunity for brands to create sustainable and vegan clothing options to cater to customers of all sizes and genders.
2. Sustainable Fashion - Brands committed to sustainable fashion can attract customers who prioritize ethical and eco-friendly production practices, such as using vegan leather in their collections.
3. Activist Clothing - The rising popularity of activist clothing presents a chance for brands to create collections that align with social and political issues while offering stylish and inclusive options.
Industry Implications
1. Fashion - The fashion industry can leverage this trend by offering more inclusive and sustainable options, which can lead to increased consumer loyalty and market share.
2. Retail - Retailers can capitalize on the increase in demand for inclusive and sustainable clothing by ensuring they carry brands that align with these values and offer a range of sizes.
3. Manufacturing - Manufacturers can tap into this trend by developing eco-friendly and sustainable production processes and materials to create clothing that resonates with socially conscious consumers.