Wigged-Out Decade Photography

'It was acceptable in the 70s' is an October 2011 editorial lensed by photographer John de Lima. The shoot for i-D online stars model Luma Grothe wearing colorful wigs and over-accessorized ensembles. This hyper colorful-shoot is anything but subtle with bold statements in makeup, hair, styling and accessories. The editorial shot in artist Samara Scott’s 70s-inspired set was designed for the Frieze Art Fair, and is described as a "visual theme park." 

The fun wardrobe, styled by Sabrina Henry takes inspiration from 70s glamor and Japanese street fashion, featuring candy-colored pieces and rich accessories from designers like John Galliano, Giles, Stella McCartney, Christopher Kane, Marni, Mark Fast, Preen, Gucci and Thakoon. Hair by stylist Charlie le Mindu puts Luma in a sea of brightly colored wigs, taking style cues from street culture as well as 1970s disco glam, as evident by the title of the shoot, 'It was acceptable in the 70s.' Bright neon disco-inspired looks from make-up artist Isamaya French give Luma a doll face that makes her the right person to pull off the adventurous styling.