The Wiener Walzer is yet another example of designers and retailers treating ordinary spaces as though they were an art gallery. Created for the Heinemann Duty Free Shops in the new "Skylink" terminal of the Vienna Airport, the Wiener Walzer is a sinuous shelving unit that looks more like a large-scale sculpture.
Inspired by the famous Viennese waltz, the Wiener Walzer strives to symbolically connect the inside of the airport with the city outside. According to Plus Mood, "Points of interpretation were the movement in space created by the dance steps with its traditional right and left turns, its fast pace and especially the "floating" form of the dance." The dynamic creation was designed by COOP HIMMELB(L)AU.
Sinuous Duty Free Shops
The Wiener Walzer Shelving is Inspired by the Famous Viennese Waltz
Trend Themes
1. Artistic Retail Spaces - Incorporating artistic elements into retail spaces to create an immersive and visually appealing experience for customers.
2. Sculptural Shelving Units - Designing shelving units that blur the line between functional furniture and large-scale sculpture, adding a unique touch to retail spaces.
3. Symbolic Design Inspiration - Drawing inspiration from cultural references and symbols to create designs that evoke emotions and deeper connections with customers.
Industry Implications
1. Retail Design - Opportunities to transform ordinary retail spaces into visually stunning and immersive environments by incorporating artistic elements.
2. Furniture Manufacturing - The demand for innovative and sculptural shelving units presents an opportunity for furniture manufacturers to create statement pieces for retail spaces.
3. Airport Retail - Creating symbolic design elements that connect airport spaces with the surrounding city, enhancing the overall travel experience for passengers.