As a part of the third portion of their Fall/ Winter release, Japanese brand Whiz released these ads with the models' faces ominously missing.
The result is kind of creepy, but it really shows off the clothing nicely since the bodies of the models give the apparel a strong presence. The timing of the Whiz clothing ads also matches up nicely with Halloween.
Implications - By highlighting certain parts of a product, brands are able to accentuate its attractiveness. Viewing an image as a whole can lead consumers searching for that one element that stands out, which can be an endless process. Subtlety is key for businesses who want to showcase their goods with theatrical backgrounds that are effective, but doesn't take away from the glow of the product at the same time.
Invisible People Ads
Whiz Models are Unidentifiable
Trend Themes
1. Accentuating Attractiveness - Brands can highlight specific parts of a product to make it more visually appealing and stand out to consumers.
2. Subtle Showcasing - Using theatrical backgrounds that complement the product without overwhelming it can be an effective way for businesses to display their goods.
3. Element of Mystery - Creating ads that remove certain elements, such as the models' faces, can intrigue consumers and create curiosity around the product.
Industry Implications
1. Fashion - Fashion brands can utilize accentuating attractiveness and subtle showcasing techniques to enhance the presentation of their clothing and accessories.
2. Advertising and Marketing - In the realm of advertising, the element of mystery created by removing certain elements from ads can captivate viewers' attention and create a sense of intrigue around the brand or product being promoted.
3. Art and Design - Artists and designers can explore the concept of subtle showcasing in their work, using theatrical backgrounds that enhance the visual impact of their creations.