White Mountaineering released its Fall/Winter 2012 lookbook, revealing its choice to utilize every pattern and print it can get its hands on. This Japanese design house uses paisley, plaid, zig-zags, digital prints and almost any other pattern you can think of.
White Mountaineering takes the fashion rule book and throws it out the window. It purposely clashes every pattern it can find to create free and adventurous apparel. While other designers try to keep fall and winter wear more subdued to contrast it with the liveliness of summer, White Mountaineering creates fashion that proves that just because the weather gets cold, it doesn't mean you have to look like you don't have any fun.
Choose your favorite pieces, or be bold and do some pattern clashing yourself. White Mountaineering is meant for those who like to take risks on the slopes, as well as on the streets.
Courageously Clashing Winter Wear
White Mountaineering Mixes Prints in the Latest Collection
Trend Themes
1. Pattern Clashing - Utilizing different patterns and prints to create bold and adventurous apparel.
2. Print Mixing - Mixing various prints in fashion design to create unique and eye-catching outfits.
3. Winterwear Innovation - Challenging the traditional subdued winter fashion by embracing bold and lively clothing options.
Industry Implications
1. Fashion Design - Creating innovative clothing pieces that experiment with pattern clashing and print mixing for a bold and adventurous fashion.
2. Retail - Providing customers with unique and eye-catching fashion choices that break away from the traditional winterwear norms.
3. Outdoor Sports - Bringing innovation to winter sports apparel by offering bold and adventurous designs that embrace pattern clashing and print mixing.