The white chocolate Toffifee is a new take on the classic confection from Storck arriving in the UK for consumers to try out. The candy consists of the classic hazelnut in caramel recipe, but is paired with a light creme filling and a topping of white chocolate to give it a decidedly lighter flavor profile.
The product is hoped to tap into the growing popularity of white chocolate and is a limited-edition offering arriving in 125-gram boxes in the UK. The candy will be stocked alongside the original flavor, which could encourage existing fans to try out the new variety.
Managing Director at Storck UK Andy Mutton commented on the white chocolate Toffifee saying, "Toffifee is now the third fastest growing brand in the boxed chocolate category [ibid] and has a growing, loyal fan base. With white chocolate performing well with continuous growth (+14% vs YA) [IRI], this new launch will drive excitement within the confectionery category as well as incremental sales, making it a must stock for retailers."
White Chocolate Hazelnut Treats
White Chocolate Toffifee is Arriving in Limited-Edition Boxes
Trend Themes
1. White-chocolate Confections - This trend presents a disruptive innovation opportunity to the confectionery industry to explore different flavors of classic treats.
2. Limited Edition Offerings - This trend presents a disruptive innovation opportunity to the confectionery industry to keep customers interested in existing brands with new and innovative flavors.
3. Popularity of White Chocolate - This trend presents a disruptive innovation opportunity to the food industry to create new and innovative white chocolate products and tap into the growing popularity of this flavor.
Industry Implications
1. Confectionery - The confectionery industry can create new and innovative flavors for classic treats such as Toffifee to appeal to current and new customers alike.
2. Food & Beverage - The food and beverage industry can create new and innovative white chocolate products to tap into its growing popularity and offer consumers more variety.
3. Retail - The retail industry can benefit from stocking limited-edition offerings like the white chocolate Toffifee to drive incremental sales and create excitement within the confectionery category.