YouTube star and K-pop sensation Wengie recently released a line of DIY kits -- called 'Whimsical' by Wengie -- in Target and Walgreens. Most notably, the collection includes the 'Make Your Own Glitter Lava Lamp Kit' that features a lamp, a swirling mechanism, a package of confetti, a glittery sticker sheet, and a colored sticker sheet. The cordless Glitter Lava Lamp requires 3 AA batteries and changes color to create a dynamic aesthetic.
The Make Your Own Glitter Lava Lamp Kit follows Wengie's persona of bright neon colors amid sparkles and glitter. The DIY Kit targets Gen Z, a generation that grew up using the Internet and feels a personal connection with social media personalities like Wengie.
K-Pop Star DIY Lamps
K-Pop and YouTube Star Wengie Launched the 'Whimsical' by Wengie Collection
Trend Themes
1. DIY Kits - Opportunity for businesses to create customizable DIY kits that cater to Gen Z's desire for personalization.
2. Neon Colors - Businesses can explore the use of vibrant neon colors in their products to appeal to Gen Z's love for vibrant aesthetics.
3. Social Media Personalities - Potential for collaboration between businesses and popular social media personalities to create unique and engaging products.
Industry Implications
1. Arts and Crafts - Innovation possibilities in the arts and crafts industry to create DIY kits that incorporate glitter, neon colors, and personalization options.
2. Home Decor - Opportunity for home decor companies to incorporate neon colors and dynamic aesthetics, such as changing colors, in their products.
3. Consumer Electronics - Potential for consumer electronics companies to create innovative products like cordless lamps that change colors for a visually compelling experience.