Your favorite hot pink jacket with that fab faux fur collar might lose some of its appeal- unless you're okay with dog fur trimming! It turns out that many brand name garments sold at major department stores have been mislabeled as faux fur, when in reality they are real animal fur including hair of dogs, raccoons and rabbits.
Implications - You might be wondering how brands can get away with not labeling the fur that's being used. Well, the fact is that this isn't required if the amount of fur on the product is valued at less than $150; so there's a bit of a moral gray line here. Next time you purchase fur, perhaps a bit of consideration and thought should be put into this decision.
Faux Fur Actually Real Dog Hair
Faux Fur Actually Real Dog Hair
Trend Themes
1. Mislabelled Fur - Opportunity to develop technologies or systems to accurately identify the type of fur used in products.
2. Ethical Fashion - Potential for brands to prioritize and promote animal-friendly alternatives to fur.
3. Consumer Awareness - Growing demand for transparency and information to help consumers make informed purchasing decisions.
Industry Implications
1. Fashion and Apparel - Opportunity for fashion brands to lead the way in ethical sourcing and manufacturing practices.
2. Animal Welfare - Increasing focus and investment in technologies and methods for identifying and verifying animal-derived materials.
3. Consumer Advocacy - Rise of consumer groups and organizations advocating for transparent and ethical labeling practices in the fashion industry.