WHAT THE TRUFF?! is the name of a new celebrity cooking series from truffle brand TRUFF and it's premiering on YouTube. As the brand describes, "the series spotlights an exciting and diverse lineup of celebrities, influencers, and tastemakers to create questionably delicious meals using strange and unique ingredients." Every WHAT THE TRUFF?! dish is topped with a TRUFF pantry staple and it's scored on a scale from one to 10 to judge its creativity.
The 10-minute episodes on YouTube are hosted by TRUFF's Tal Cooperman and viewers can look forward to joining guests like deadmau5, Brittney Palmer, Boo Johnson and GASHI in the kitchen. The series taps back into the brand's roots, where it was once told that truffles and spices didn't work well together.
Celebrity Cooking Series
WHAT THE TRUFF?! is a 10-Minute YouTube Series Featuring Guests
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