An attempt to erect a 16-tonne ice pop in a New York square froze traffic and created a sticky situation for the company behind the stunt.
The soft-drink maker Snapple tried to get into the Guinness World Records book by installing the 7½-metre confection in downtown Manhattan on Tuesday.
As a construction crane began to haul it upright, a pink tide of kiwi-strawberry-flavoured fluid spread across Union Square. The slush forced pedestrians to flee for higher ground. Firefighters closed off several roads, fearing that vehicles and bicycles could slip.
Erecting a 16 Tonne Ice Pop: Publicity Stunt Ends in Disaster
Erecting A 16 Tonne Ice Pop: Publicity Stunt Ends In Disaster
Trend Themes
1. Publicity Stunts Gone Wrong - Business professionals can explore innovative ways of creating impactful publicity stunts while minimizing risk and negative publicity.
2. Record-breaking Attempts - Business professionals can explore new opportunities to achieve world records and leverage them for brand recognition and increased sales.
3. Food and Beverage Innovations - Business professionals can explore creative ways to innovate food and beverage products and experiences that stand out from their competitors.
Industry Implications
1. Advertising - Business professionals can innovate new ways of advertising, such as using publicity stunts, to reach new audiences.
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