The new April 2009 issue of Vogue España brings on the wet summer theme with an oceanside fashion editorial by photographer Satoshi Saïkusa.
In fact, the shoot was more like in than by the oceanside.
Model Marina Pérez portrays a rocker chick with her guitar in hand while the waves splash all over the beautiful spring and summer 2009 gowns she wears.
Implications - Fashion photographers are increasingly capturing photo shoots in which the model is destroying her dress in some way. In this editorial, for example, the model frolics fully clothed in the waves. Companies can take advantage of this opportunity by infusing their marketing materials with this carefree aesthetic.
Wet Fashion Shoots
Spanish Vogue Goes Into the Ocean for April 2009 Issue
Trend Themes
1. Wet Fashion Shoots - Fashion photographers capturing photo shoots with models destroying their clothing in some way.
2. Oceanside Fashion Editorials - Photographers incorporating ocean backdrops into fashion shoots to create a summer-themed aesthetic.
3. Rocker Chic Style - Models embodying a rock and roll persona while wearing high-fashion garments.
Industry Implications
1. Fashion Photography - Opportunity for fashion photographers to explore more unconventional photo shoots and incorporate elements of destruction.
2. Fashion Marketing - Brands can infuse their marketing materials with a carefree aesthetic by featuring models in wet fashion shoots or beach settings.
3. High Fashion - Fashion designers can explore the juxtaposition of high-end garments with unconventional elements, such as water or destruction.