Model Aline Weber shows off her versatility in the new Westfield We Are Fashion campaign. Digitally multiplied to appear as if she's posing with herself, Weber channels an aloof January Jones-esque style in this photo shoot.
Based on the stylings in the We Are Fashion ads, it's clear that Westfield is pushing a soft color palette for the summer featuring mint greens, grapefruit pinks and baby blues. The summer collection is also very 60s-inspired, a clear throwback by the London-based company to its influencers of 50 years ago. A-line babydoll dresses and polka-dot prints pop from the new line demonstrating their mod fashion heritage.
The Westfield We Are Fashion campaign is a perfect way to draw attention to the company while simultaneously highlighting new fashion trends. With its bright color palette, striking model and creative use of digital editing, this campaign is eye-catching and, most importantly, memorable.
Pastel-Colored Clone Campaigns
The Westfield 'We Are Fashion' Ads Will Have You Seeing Double
Trend Themes
1. Soft Color Palette for Summer - The Westfield 'We Are Fashion' campaign introduces a trend of mint greens, grapefruit pinks, and baby blues for the summer season, creating opportunities for retailers to incorporate these colors into their own collections.
2. 60s-inspired Fashion Revival - The Westfield We Are Fashion campaign brings back the 60s-inspired fashion trend, featuring A-line babydoll dresses and polka-dot prints, opening up opportunities for fashion brands to tap into nostalgia and offer modern twists on vintage styles.
3. Digital Multiplication in Advertising - The Westfield We Are Fashion campaign uses digital editing to create multiple versions of the same model, a disruptive technique that can inspire technology companies and advertisers to explore innovative ways to use digital manipulation in their campaigns.
Industry Implications
1. Fashion Retail - The Westfield We Are Fashion campaign sets a trend for the fashion retail industry to embrace soft pastel colors and reinvent iconic fashion styles from the 60s, attracting consumers looking for nostalgic and fresh fashion choices.
2. Digital Advertising - The use of digital multiplication in the Westfield We Are Fashion campaign presents opportunities for the digital advertising industry to explore creative ways of using digital editing techniques to create visually captivating and memorable campaigns.
3. Technology - The Westfield We Are Fashion campaign showcases the potential of digital manipulation in advertising, inspiring technology companies to develop innovative software and tools that can assist advertisers in creating visually stunning and attention-grabbing marketing campaigns.