Contemporary fashion label KAPITAL launches a western denim jacket that boasts a traditional feel, but with some surprising twists. The 14oz Denim Westerner is part of the brand's offerings for the Fall/Winter 2019 season. It presents a classic take on the American Staple and it is made more special through the playful embroidery that adorns both sleeves of the piece.
KAPITAL's western denim jacket presents a contemporary fit as the label focused on a more tailored silhouette through the placement of two sets of cinch buttons at the back hem. The outerwear piece also boasts two chest pockets, with the label's branding subtly inserted as a design element on the left pocket.
The piece is available for purchase through KAPITAL's e-commerce platform and it retails for a whopping $390 USD.
Smiley-Adorned Western Denim Jackets
KAPITAL's New Embroidered Jacket is Incredibly Stylish
Trend Themes
1. Playful Embroidery - Opportunity for companies to incorporate playful and unique embroidery designs into their fashion offerings.
2. Tailored Silhouette - Potential for brands to explore more tailored and fitted silhouettes in their outerwear designs.
3. Branded Design Elements - An opportunity for companies to subtly incorporate their branding as a design element in their products.
Industry Implications
1. Fashion - Fashion brands can explore incorporating playful embroidery and tailored silhouettes in their designs.
2. E-commerce - Opportunity for e-commerce platforms to offer unique and stylish outerwear options like KAPITAL's embroidered denim jacket.
3. Apparel Manufacturing - Apparel manufacturers can experiment with incorporating branded design elements into their products.