Different countries of the world serve up alcoholic drinks with distinctive flavors, and Westerham Brewery beer is an experiment to unite two different European cultures.
The Kent makers collaborated with master brewer Markus Lotz to produce a German beer based on timeless local techniques. By enlisting the help of D. Studio to develop the new brand identity and packaging, the British company asserted that its range of beverage varieties would essentially be "German beer" with a "Kent accent."
Personifying the concept of expatriation, the design firm took the root of each German brew variety's name and adapted it to read English expressions and pop culture references. Westerham Brewery beer has a delightful dual citizenship that's communicated on the label, and within the bottle.
Playful Translation Packaging
Westerham Brewery Beer is a British-German Medley
Trend Themes
1. Cultural Fusion Packaging - There is an opportunity for brands to create innovative packaging design that blends different cultural identities for a unique product offering.
2. Collaborative Brewing Practices - Craft breweries can align with global master brewers to create unique beer varieties that incorporate different techniques and cultures.
3. Localized International Flavors - Creating beer or other alcoholic beverages that incorporate local flavors while also paying homage to traditional international methods can be a lucrative business opportunity.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore creating innovative products that blend different cultural identities for unique taste experiences.
2. Craft Beer - Collaborating with master brewers from different countries can allow craft breweries to create unique beer varieties that cater to an increasingly diverse customer base.
3. Design - Design has an opportunity to play an important role in creating packaging identities that integrate different cultural references into product branding and marketing.