West Elm, the popular decor brand, recently unveiled a stunning set of minimal yet elevated duvet covers. The cover boasts a jacquard pattern on the front while being solid on the reverse. Moreover, to keep the duvet in place, the cover was designed with four interior corner ties.
Available in Stone Grey and White, the textured duvet covers are made from 100% organic cotton that has been certified to the Global Organic Textile Standard (GOTS). The duvet was made in a Fair Trade Certified™ facility in India, directly benefiting the workers who make it.
Consumers can purchase the duvet cover as well as matching shams in both queen and king sizes online for as little as $89.99 USD.
Fair Trade Minimal Duvet Sets
West Elm Offers Organic Duvet Covers at Affordable Prices
Trend Themes
1. Fair Trade Certified™ Products - Opportunity for businesses to emphasize ethical and sustainable production practices to meet the increasing demand for eco-conscious products.
2. Minimalistic Home Decor - Potential for companies to offer simplified designs that prioritize function and aesthetics for consumers who prioritize an uncluttered living space.
3. Organic Cotton Bedding Materials - Possibility for companies to create organic bedding materials to cater to consumers who are willing to pay a premium for sustainable products.
Industry Implications
1. Home Decor Industry - Companies in this industry could benefit from focusing on eco-friendly manufacturing processes to address changing consumer expectations for sustainability.
2. Textile Industry - Opportunity for textile manufacturers to expand their offerings to include organic and Fair Trade Certified™ materials amidst the increasing demand for eco-conscious products in the market.
3. E-commerce Industry - Potential for e-commerce platforms to emphasize eco-conscious product offerings and advertise sustainable products to appeal to consumers with an eco-conscious lifestyle and values.